Analytics, what it means to You.

Typically, analytics isn't something a small business can afford.
You know you need it but it's typically beyond your reach.

But that's all changed with appSAVE^™.
But first, why is it important?

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How do you run a Successfull marketing campaign?
What keys make it

A Successful proximity marketing campaign means that you are delivering the right message at the right time to the right person.

But how do you achieve this? How do you create the right message and know who you should deliver it to and when?

The key lies in the insights you can get from analyzing customer data and we give you an exclusive tool to do just this.

Analytics are Critical to your Business

Unless you know what is going on in your business, how do you know what to fix?
The fact is it's probably the most critical thing you can do in your Advertising and Promotions.

Our analytics dashboard provides rich insights into your proximity campaign performance. You can evaluate each campaign based on various metrics like conversion, number of button clicks, customers' age & gender and even walking paths.

Gain Comprehensive knowledge of your customer's interactions Throughout the Store.

appSAVE^® enables you to predict your customers' behavior with the power of big data analytics. Measure visits, new visitors, most frequent locations, time per visit and much more.

You can optimize your sales by analyzing what people buy, how they move and see the impact of your marketing campaigns.

appSAVE^® also gives you a chance to see detailed insights about characteristics of the people who visit (age, gender) and visualize their walking paths at the place of your proximity campaign.

Total Number of Visitors - the total number of people that were in the range of the spot and received the campaign.
New Visitors - the number of new visitors that were in the range of the spot and received the campaign. If a visitor comes back to the same spot in a few days they will not be counted as a 'New Visitor' anymore.
Total Views - how many times the content or campaign has been displayed on a device.
New Views - how many times the content or campaign has been displayed for a first time on a device. If the same visitor displays the same content or campaign again in a few days it will not be counted as a 'New View' anymore.
Most Viewed Campaigns
Most Viewed Contents
Conversion - comparison between the number of delivered and viewed contents or campaigns.
CTA Events - shows the number of times a CTA event (for example clicking a campaign button) has been triggered.
App Usage - provides information about how often your mobile app is being used on a daily basis. App Usage shows the number of API calls to the server.
New vs Returning Visitors - comparison between the total number of visitors and new visitors.