Critical Announcement

APPLE recently made an announcement that is a major victory for the consumer and a blow to ALL the GeoTargeting and GeoFencing companies.

We saw this coming a year ago. The world is going Touchless and consumers will Always find a way to block pop-up ads.

Apple was first with their iOS 14.5 update which included the roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt in or out of data sharing (via their IDFA) on a per-app basis.

The second change required a single button only option when requesting access to location data prior to the iOS prompt. This request - otherwise known as an onboarding screen or splash screen - gives users the ability to click and block location based ads which have been a Major source of complaints from users for years.

Android will no doubt follow suit very shortly. Folks have had enough of those constant pop-ups and finally the operating systems are listening to the consumer.